Due to this crisis, the Company had realized that its commitment to build a perfect city that benefits all stakeholder groups under Company’s “ALL WIN” philosophy had become more important than ever because the development of industrial estate business in both areas of Thailand involving a large number of people and being an important basis that helps driving the manufacturing sector of the country. The Company, therefore, has focused on the importance to cooperate with all sectors to manage this crisis so that all stakeholders will be safe and able to go through this crisis together.
If the Company has not prepared to tackle or prevent the spread of COVID-19 in its operating areas, the pandemic will be widely spreading in the Company's offices and the factories in industrial estates due to the high density of people working in and living around the industrial estates resulting to the great impact on business continuity of both the Company and its customers that may have to temporarily suspend their operations in order to prevent the spread of COVID-19.
The Company has an opportunity to show the ability of the Company and its hospital business alliance in prompt response to the patients and efficient crisis management to prevent the spread of COVID-19. Consequently, all factories in both AMATA Industrial Estates will be able to continue their operation result in the stability of the country's economy and the increase of trust in the Company, as well as, the acceptance of all groups of stakeholders.
Mr. Vikrom Kromadit, as the Company's leader, has greatly emphasized on the effective communication with all stakeholder groups during the COVID-19 crisis. In 2021, the Company had arranged an online meeting called CEO Day once a month in order to be a communication channel for employees to report the problems encountered during Work From Home measure and other problems to Mr. Vikrom Kromadit directly so that the Crisis Management Team: COVID-19 would be assigned to take corrective action immediately.
In addition, the Company has organized quarterly online meetings, chaired by Mr. Vikrom Kromadit, for customers from both AMATA industrial estates to receive customers' problems and comments There were the Company's senior executives and representatives of relevant government agencies such as the Industrial Estate Authority of Thailand, the Provincial Public Health Office, the executives of Vibharam AMATA Nakorn Hospital, and more than 700 factories in both AMATA industrial estates participated in the meeting.