The BMW GS series is legendary worldwide, but many Thai riders might not realise that some BMW models are actually assembled right here in Rayong. Can you tell us a bit more about how motorcycle assembly has evolved here in Thailand and its strategic importance in global motorcycle production?

BMW Motorrad local production in Rayong has been in place since 2014, making Thailand a strategic manufacturing base for both domestic sales and export. The Rayong plant has steadily expanded its Motorrad role, and this long-term investment shows how Thailand has become an integral part of BMW Group’s global production network for premium motorcycles.

BMW Motorrad Thailand isn't just for Thailand; it’s a major export hub for the region. How has the Motorrad infrastructure and strategic location of the plant within the EEC helped it become a 'Top 5' market for BMW globally?

Rayong’s location in Thailand’s Eastern Economic Corridor strengthens BMW Motorrad’s regional export capability through efficient logistics, supplier access, and strong industrial infrastructure. This helps the plant support both local demand and wider ASEAN and international markets, reinforcing Thailand’s importance in BMW Motorrad’s growth strategy.

We learnt that BMW Thailand is the global centre for parts sourcing for BMW cars. In what ways is the country also a critical hub for sourcing and procurement for motorcycles? And what role does the existing supply chain play?

Thailand’s role in Motorrad sourcing is becoming increasingly important because local production in Rayong is now supported by a broader industrial ecosystem. Since 2023, BMW Parts Manufacturing Thailand in Rayong has supplied key motorcycle components such as cylinder heads, crankcases, engines, rear axles, wheels, frames, and swing arms for local assembly, showing a deeper level of localisation and supply chain integration.

Motorcycles are emotional purchases. When a customer buys a bike assembled at the Amata plant, are they just buying a machine, or are they buying into a localised ecosystem of engineering passion that starts on the Rayong production line? How does Thailand’s craftsmanship complement BMW’s unparalleled product excellence?

A motorcycle assembled in Rayong reflects more than production efficiency; it represents the combination of BMW engineering standards with Thai manufacturing capability and attention to detail. Local production allows BMW Motorrad to build products closer to the market while maintaining global quality requirements, creating stronger relevance and pride for customers in Thailand and the region.

This year, the BMW R 12 G/S and the R 1300 RT are stealing the spotlight. For the Amata community—many of whom are high-achieving professionals—how do these specific models bridge the gap between a demanding work week and the ultimate weekend escape?

The BMW R 12 G/S and R 1300 RT represent two very different but equally relevant use cases for today’s premium rider. The R 12 G/S, assembled at Plant Rayong, brings heritage, freedom and light adventure capability for riders who want an authentic escape after a demanding week, while the R 1300 RT delivers long-distance comfort, advanced technology and refined touring performance for professionals who value both productivity and premium leisure. Together, they show how BMW Motorrad can serve both emotion and everyday versatility.