Professional Path & Career:

• Q:

  The AMATA Journey: You have been a cornerstone of AMATA Corporation since 1998. Looking back over nearly three decades, what do you consider the most significant evolution in how industrial estates operate in Thailand?

• A:

  Over nearly three decades with AMATA, much of my time has been spent working closely with foreign investors seeking the right location for their manufacturing operations in Thailand.

  The most significant change I have witnessed is the shift from simple land development to fully integrated industrial ecosystems.

  Today, industrial estates must offer not only ready land, but also reliable infrastructure, utilities, environmental management, and comprehensive investor services.

  They now play a strategic role in supporting advanced industries, sustainability, and long-term operations, becoming key platforms for national competitiveness rather than just factory locations.

• Q:

  Managing Dualities: You currently hold multiple high-level roles across management and marketing. How do you balance the technical, operational demands of being CEO of Industrial Estates Thailand with the creative, forward-facing responsibilities of Acting CMO?

• A:

  As Acting CMO and CEO of Industrial Estates Thailand, my roles connect through one core responsibility: driving industrial land sales, which is the company's main revenue source and growth engine.

  As CEO, I focus on operational readiness and investor confidence. As acting CMO, I ensure our value proposition is clearly communicated to global markets. Together, these roles allow me to oversee both the creation of value and the communication of that value.

The most significant change I have witnessed is the shift from simple land development to fully integrated industrial ecosystems.

Vision & Industry Leadership:

• Q:

  The "Smart City" Vision: AMATA is moving aggressively toward "Smart City" and "Low Carbon City" models. From your perspective, what are the three essential pillars that will make Thailand’s industrial estates the most competitive in ASEAN by 2030?

• A:

  To remain competitive in ASEAN by 2030, Thailand’s industrial estates must be built on three pillars.

  First, future-ready infrastructure that supports BOI and EEC–promoted industries, including advanced manufacturing, EV, high-technology sectors, and data centres.

  Second, low-carbon development aligned with global ESG expectations.

  Third, integrated investor ecosystems that provide seamless support from investment decision through long-term operations, enabling sustainable growth and long-term partnerships.

• Q:

  Sino-Thai Bridge: Given AMATA’s recent focus on positioning Thailand as a strategic base for Chinese investors, how do you see the "Sino-Thai" relationship evolving in the manufacturing sector over the next few years?

• A:

  The Sino-Thai manufacturing relationship will continue to strengthen as Chinese companies expand regionally and diversify their supply chains.

  Thailand is increasingly viewed as a stable and attractive production base with strong policy support and regional market access.

  In the coming years, we expect growing demand from Chinese investors for ready-to-build industrial land across a wide range of industries, including electronics, food and beverage, pharmaceuticals, home appliances, and advanced manufacturing.

  AMATA is well positioned to meet this demand by offering strategic locations, reliable infrastructure, and end-to-end support that enable fast project setup and long-term operational confidence.

Industrial estates now play a strategic role in supporting advanced industries and sustainability... becoming key platforms for national competitiveness rather than just factory locations.

Work Style & Personal Philosophy:

• Q:

  Mentorship: Having risen through the ranks from Department Manager to CEO, what is the single most important piece of advice you give to young Thai and Japanese professionals entering the industrial sector today?

• A:

  Learn to work with different cultures and stay flexible. Industrial development involves many stakeholders, and understanding people is as important as understanding the business itself. Curiosity and adaptability will help young professionals grow quickly.

My leadership style blends Japanese discipline with Thai flexibility... This balance helps me lead both the commercial side and the operational side effectively.

Lifestyle & Hobbies (The "360 Angle"):

• Q:

  Life in Thailand: Having lived in Thailand for many years, what is one aspect of Thai culture or daily life that has most influenced your personal outlook?

• A:

  Living in Thailand has taught me the value of calmness, balance, and positive interaction. These traits influence how I manage teams and build relationships with investors, partners, and government stakeholders.

• Q:

  Recharging & Hobbies: Behind the CEO title, how does Yasuo Tsutsui spend a typical Sunday? Do you have any "secret" hobbies or favorite spots in Bangkok that help you disconnect from the high-pressure world of industrial development?

• A:

  I enjoy traveling around the world with my wife during long holidays. Exploring new places exposes me to different cultures and inspiring ideas. We have visited nearly 40 countries together, and each trip gives me fresh energy and broader perspective for my work and personal life.

• Q:

  The Next Chapter: If you weren't leading Thailand's industrial estates, what would your "dream job" or retirement passion project be?

• A:

  If I were not leading industrial estates and sales strategy, I would still choose a role that connects people, development, and long-term value creation. I enjoy contributing to projects that shape communities and support the next generation of leaders.