In the high-stakes world of regional industrial development, numbers often tell only half the story.
While Amata Corporation PCL’s record of 4,253 rai (680 hectares) in cumulative land sales across Thailand and Vietnam over the 2024–2025 period is a headline-grabber, the real narrative lies in the nature of the demand.
As the global manufacturing landscape undergoes a seismic shift—driven by geopolitical realignments and the relentless march of automation—Amata has emerged not merely as a landlord, but as a critical architect of the region’s "Industrial City Platform".
The Era of Deliberate Commitment
The past two years have been defined by what Mr. Yasuo Tsutsui, CEO of Industrial Estate Thailand and Acting CMO of Amata Corporation PCL, describes as a period of "careful but continued commitment."
Unlike the booms of previous decades, the 2024–2025 cycle was marked by a sophisticated class of investors.
"During these two years, customers were carefully considering," Mr. Tsutsui reflects.
"They were evaluating options with precision yet efficient, particularly regarding infrastructure redundancy, utility reliability, and long-term operability. When commitments were made, they were made with an enduring horizon.”
Of the total over 4,253 rai sold, 2024 accounted for 3,019 rai, with Thailand’s Eastern Economic Corridor (EEC) acting as the primary magnet.
The concentration of activity in Chonburi and Rayong underscores a fundamental truth: in a volatile world, global manufacturers crave the certainty of established, high-readiness ecosystems.
Thailand: From "Factory Floor" to "Innovation Hub"
In Chonburi, Amata’s three projects—Chonburi, Smart City Chonburi, and Chonburi 2—achieved 1,345 rai in presales.
Amata City Chonburi 2, in particular, has become a beacon for the "New S-Curve" industries the Thai government is keen to attract.
The Rayong region, meanwhile, moved over 1,205 rai, reinforcing its status as a central node for the automotive and electronics supply chains.
Its proximity to deep-sea ports remains a non-negotiable advantage for import-export heavy industries.
2025 saw an additional 1,234 rai of presales and lease transactions across the Group’s portfolio in Thailand and Vietnam. The portfolio of investors represented sectors at the forefront of technology and advanced products, serving a broad spectrum of industries—from data centres and cloud computing, to electrical and electronics, mobility, medical devices, and more.
Notable case studies from the two-year period illustrate the trend:
- Semiconductor Sovereignty: UniEQ Integrated Technology, part of the Fiti/Hon Hai ecosystem, is investing a staggering THB 10.5 billion into facilities designed to fortify the regional semiconductor supply chain.
- The Intelligent Home: Chinese giant Hisense, through HHA, committed THB 4.7 billion to develop the Hisense Intelligent Manufacturing Park at Amata City Chonburi 2. Spanning 400 rai, it is destined to become a primary ASEAN base for smart appliances.
- The EV Revolution: GAC AION’s THB 2.3 billion- investment into a smart electric vehicle facility represents the vanguard of Thailand’s transition from an internal combustion engine (ICE) hub to a regional EV powerhouse.
- The Digital Frontier: The Group has secured sustained engagement from "DayOne" hyperscale operator. These campuses are not merely warehouses for servers; they are being designed to scale toward 1 GW of power capacity. In a nod to global ESG (Environmental, Social, and Governance) standards, these digital hubs are increasingly supported by renewable energy sources. Partnerships with NTT Global Data Centres or THA Asset Co 1 ensure that as Thailand’s digital economy grows, Amata provides the literal and metaphorical "power" behind the cloud.
Vietnam: The Strategic Counterpoint
While Thailand remains the primary destination, Vietnam has flourished as a complementary platform.
In the north, the Ha Long project has seen its tenant list double to 22 projects, led by a surge in investors from Taiwan and Japan.
A landmark deal during this period involved LITEON Technology (Taiwan), which selected a large plot in the north for electronic component production.
That move cements Vietnam’s role as a strategic cluster for the global electronics trade.
In the south, Amata City Long Thanh has emerged as the "jewel in the crown" for new entries.
Situated between the commercial heartbeat of Ho Chi Minh City and the future Long Thanh International Airport, the project recorded 113 rai in lease transactions by 2025.
It has attracted a "who’s who" of sectors, including precision manufacturing, electronics and appliances, pharmaceuticals, food processing, sophisticated logistics and more.
The Integrated Ecosystem
For Mr. Tsutsui, the success of the past two years is a validation of the "Industrial City" model.
"What we are seeing is a gradual shift toward industries that are more digital, more data-driven, and more technology-intensive," he notes.
"This includes not only advanced manufacturing but also the supporting infrastructure—the data centres and automation systems—that allow these industries to operate at peak efficiency."
As Amata looks forward through 2026, the strategy is clear: provide more than just a plot of land.
By combining strategic locations with advanced utilities and long-term management, Amata is positioning itself as the "safe harbour" for global capital.
In the words of Mr. Tsutsui, the past two years do not point to a conclusion, but to a "direction of travel."
For Amata, that direction is unequivocally toward a smarter, greener, and more integrated industrial future.
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Corporate Communication, Amata Corporation PCL.
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